“We have no marketing and no product people, we invest in Happiness Engineers” – Raanan Bar-Cohen (Wordpress.com), describing the engineers that perform service and support functions for WordPress.com

Increasingly service and support blur the lines with communications and product development because from specific experiences, come ideas about how things might be better (impacting product development) and these experience (with positive or negative outcomes) also result in communication with other people such as reviews or recommendations (impacting communication).